Tenable Partner Business Development and Growth Strategy

This course supports Tenable partners as they grow their business, sell Tenable products, and achieve competency in leading-edge Cyber Exposure solutions, with training that touches every phase of the customer lifecycle.Designed for partner executives, business development managers, and practice leaders, this course provides strategic guidance for building and scaling successful cybersecurity practices centered on Tenable solutions. Students will learn market analysis techniques, competitive positioning strategies, and business model development for cybersecurity services. The curriculum covers customer segmentation approaches, go-to-market strategies, and partnership development with technology vendors and service providers. Participants will gain expertise in financial modeling, resource planning, and team development strategies specific to cybersecurity practices. The course includes case studies of successful partner organizations, best practices for customer retention, and strategies for expanding service offerings. Business leaders will develop skills in practice differentiation, marketing strategy development, and long-term growth planning that creates sustainable competitive advantages in the cybersecurity market.